In March we went to Twickenham Stadium for MaxiNutrition's Rugby Cup event that made use of our Digital Mirror. We partnered with Circle Agency to develop an experience that allowed players to learn more about how their bodies react to physical exercise and advise them on how to recover faster.
Using multitouch screens to capture data we generated a personalised protein analysis that was then displayed to players through the digital mirror, they were then given the option to email or share the results on social media.
The event took place on the last Sunday of March, and gathered praise from everyone there, with very positive feedback from everyone, not just those who took part. This was demonstrated by the large volumes of people queuing up for the experience throughout the day.
MaxiNutrition are now keen to use it again for several events throughout the year targeted at different sporting events.